2019SGP
Started in Singapore
One real-time bidding engine, built from scratch, with a simple mission: make every auction transparent.
Founded✦ About NexBids Est. 2019, Singapore
Full-stack.
Fully open.
We're an independent programmatic platform built by engineers who got tired of black boxes. One exchange, both sides of the market, and every auction accounted for.
Independent by designOne exchange, both sides195 marketsSingapore · London · New York · Barcelona
✦ Why we exist
A market this large should not be a black box.
NexBids started in Singapore in 2019 with a simple belief: programmatic should be legible. Every auction should be explainable, every fee visible, and both sides of the market should see the same numbers. So we built the DSP, SSP and exchange as one system — not a patchwork of middlemen.
Start with the programmatic primer01
One auction, one truth.
Buyers and sellers see the same bid, the same price and the same outcome. No hidden spread between the two sides.
02
Aligned by design.
We earn when both sides grow. Our incentives are tied to working media and publisher yield — not to opacity.
03
Open by default.
Standards-first integrations, portable data and no proprietary lock-in. Your stack should work with the market, not against it.
✦ The route
Seven years,
one direction.
2019 → 2026
From a single bidding engine to a global exchange — built in-house, one layer at a time.
2021LHR
Full-stack platform launched
Expanded from a bidding engine into a complete DSP + SSP + exchange, and opened London to serve Europe.
Full stack2023NYC · BCN
Multi-continent operations
New York and Barcelona hubs brought 24/7 regional coverage. Header bidding, AI fraud detection and 500+ partners followed.
Global2026GLOBAL
Trusted infrastructure
50B+ daily auctions, sub-120ms response times and 195 markets served from one accountable platform.
Today✦ The platform
One stack.
Both sides.
We don't resell someone else's pipes. Demand, supply and the exchange are built as one system — so data, pricing and reporting agree at every step.
01 / Demand
Buy the whole market, not a slice.
One campaign layer across 195 markets. AI pacing, bidding and targeting run in the same loop, so every dollar is optimized against the full bid stream.
- Advertisers & buyers
- DSPs & trading desks
- Ad networks
02 / Supply
Every impression, priced properly.
200+ demand sources compete for your inventory in a single auction, with floors and rules you control — not a waterfall you can't see.
- Publishers & developers
- SSPs
- App & game studios
03 / Exchange · ADX
The ADX auction layer both sides share.
Our exchange resolves every bid request once, transparently, at the same price both sides see. OpenRTB in, auditable outcome out — in under 120 milliseconds.
How OpenRTB works✦ Under the hood
The unglamorous parts, done properly.
Latency, fraud and data integrity decide whether a platform works. We treat them as product, not plumbing.
65%of the team is engineering & data
Read the technical guides 01ML
AI in the bid path
Models score every request in real time — pacing, pricing and targeting decisions in the same loop.
02IVT
Fraud, filtered early
Invalid traffic is caught before it reaches billing, with pattern detection across the exchange.
03EDGE
Infrastructure without borders
Distributed across six continents to keep response times under 120ms, wherever the user is.
04BI
One version of the truth
Buyers and sellers read from the same reporting layer, so optimization starts from agreed numbers.
✦ The people
Engineers first.
Ego last.
We're 120+ engineers, data scientists and ad-tech operators across four hubs. We built the platform we wanted to use — then kept improving it.
120+Team members
65%Engineering & data
24/7Global coverage
6Continents
01
Measure it, or drop it.
Opinions are useful. Evidence is better.
02
Show your work.
Transparent data, decisions and fees — by default.
03
Own the outcome.
No hand-offs. The closest person ships the fix.
04
Build for the next region.
Local nuance beats a global average.
✦ Where we are
Four hubs.
One time zone: yours.
Follow-the-sun coverage across APAC, EMEA and the Americas. Local teams, one operating standard.
SGP19:33
Singapore HQ
Global headquarters, R&D center and APAC operations. Home to the core engineering and product teams.
01.29°N 103.85°EPlatform & engineering
LHR11:33
London
European sales, publisher partnerships and regional account management.
51.51°N 0.13°WEMEA coverage
NYC07:33
New York
North American business development, agency relations and client success.
40.71°N 74.01°WAMER coverage
BCN12:33
Barcelona
Mediterranean market expansion, technical support and local publisher onboarding.
41.39°N 2.17°ESE hub
✦ Work with us
Let's build the next chapter together.
Tell us what you're scaling — demand, supply, or both. A strategist will map the right team and stack around it.
One reply, no sales mazeSince 2019 · 195 markets · 500+ partners